:root {
  --ink: #191815;
  --cream: #f4f0e8;
  --paper: #fbfaf6;
  --plum: #30202e;
  --orange: #ed6844;
  --yellow: #f2c85b;
  --muted: #625c56;
  --line: rgba(25, 24, 21, 0.2);
  --mono: "DM Mono", monospace;
  --serif: "Playfair Display", serif;
  --sans: "DM Sans", sans-serif;
}
.skip-link {
  position: absolute;
  left: 12px;
  top: -50px;
  z-index: 10;
  background: var(--yellow);
  color: var(--plum);
  padding: 10px 14px;
  font-weight: 700;
}
.skip-link:focus {
  top: 12px;
}
.honeypot {
  position: absolute !important;
  left: -9999px !important;
  width: 1px !important;
  height: 1px !important;
  opacity: 0 !important;
}
.consent {
  color: var(--muted);
  font-size: 11px;
  line-height: 1.4;
}
.consent a,
footer a {
  text-decoration: underline;
  text-underline-offset: 3px;
}
.btn-gold {
  background: var(--yellow);
  color: var(--plum);
  margin-top: 10px;
}
.after-label {
  color: var(--yellow);
}
.spark {
  display: inline-block;
  width: 9px;
  height: 9px;
  margin: 0 9px;
  vertical-align: middle;
  background: currentColor;
  transform: rotate(45deg);
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
}
body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font:
    16px/1.55 "DM Sans",
    sans-serif;
}
a {
  color: inherit;
  text-decoration: none;
}
button,
input,
textarea {
  font: inherit;
}
header {
  height: 78px;
  padding: 0 5vw;
  display: flex;
  align-items: center;
  justify-content: space-between;
  border-bottom: 1px solid var(--line);
  background: var(--cream);
  position: relative;
  z-index: 2;
}
.logo {
  display: flex;
  align-items: center;
  gap: 9px;
  font-weight: 700;
  letter-spacing: -0.04em;
}
.logo b {
  display: grid;
  place-items: center;
  width: 29px;
  height: 29px;
  border-radius: 50%;
  background: var(--plum);
  color: var(--cream);
  font-size: 15px;
}
.logo i {
  font:
    500 25px "Playfair Display",
    serif;
  color: var(--orange);
}
nav {
  display: flex;
  gap: 30px;
  align-items: center;
  font-size: 13px;
  font-weight: 600;
}
nav a:not(.nav-cta) {
  color: var(--muted);
}
.nav-cta {
  border-left: 1px solid var(--line);
  padding-left: 28px;
}
.hero {
  background: var(--plum);
  color: var(--cream);
  padding: 105px 9vw 110px;
  min-height: 680px;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 9vw;
  align-items: center;
}
.eyebrow,
.mono {
  font:
    500 11px/1.3 "DM Mono",
    monospace;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}
.eyebrow {
  color: #e9c6b9;
}
.hero h1 {
  font-size: clamp(50px, 7vw, 102px);
  line-height: 0.91;
  letter-spacing: -0.08em;
  margin: 25px 0;
}
.hero h1 em,
h2 em {
  font:
    italic 600 1.1em "Playfair Display",
    serif;
  color: var(--yellow);
  letter-spacing: -0.06em;
}
.lede {
  max-width: 500px;
  color: #ddd3da;
  font-size: 18px;
}
.button {
  border: 0;
  padding: 15px 20px;
  display: inline-flex;
  align-items: center;
  font-size: 13px;
  font-weight: 700;
  cursor: pointer;
}
.light {
  background: var(--cream);
  color: var(--plum);
  margin: 24px 0 19px;
}
.btn-gold {
  background: var(--yellow);
  color: var(--plum);
  margin-top: 10px;
}
.note {
  color: #b9aab6;
  font:
    11px "DM Mono",
    monospace;
}
.hero-art {
  border: 1px solid rgba(244, 240, 232, 0.32);
  min-height: 415px;
  position: relative;
  padding: 30px;
}
.hero-card {
  position: absolute;
  left: 12%;
  right: 6%;
  top: 78px;
  bottom: 46px;
  background: var(--yellow);
  color: var(--plum);
  padding: 42px 34px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  transform: rotate(-2deg);
  box-shadow: 16px 16px 0 rgba(0, 0, 0, 0.15);
}
.quote {
  font:
    600 60px/1 "Playfair Display",
    serif;
  color: var(--orange);
}
.hero-card blockquote {
  font:
    italic 600 clamp(24px, 3vw, 39px)/1.08 "Playfair Display",
    serif;
  letter-spacing: -0.04em;
  margin: 0;
}
.hero-card small {
  border-top: 1px solid rgba(48, 32, 46, 0.4);
  padding-top: 12px;
  font:
    11px "DM Mono",
    monospace;
  text-transform: uppercase;
}
.scribble {
  position: absolute;
  right: -22px;
  top: 22px;
  z-index: 1;
  background: var(--orange);
  padding: 12px 15px;
  color: var(--plum);
  font:
    600 17px/1 "Playfair Display",
    serif;
  transform: rotate(7deg);
}
.scribble em {
  font-size: 22px;
}
.logo-wall {
  background: var(--paper);
  padding: 42px 8vw 55px;
  text-align: center;
}
.logo-wall .mono {
  color: var(--muted);
  margin-bottom: 26px;
}
.logos {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}
.logo-button {
  border: 1px solid var(--line);
  background: var(--paper);
  height: 100px;
  display: grid;
  place-items: center;
  cursor: pointer;
  padding: 18px;
  transition: 0.2s;
}
.logo-button:hover,
.logo-button.active {
  border-color: var(--orange);
  background: #fff3e3;
  transform: translateY(-3px);
}
.logo-button img {
  max-width: 100%;
  max-height: 54px;
  object-fit: contain;
}
.section {
  padding: 115px 9vw;
}
.paper {
  background: var(--paper);
}
.heading {
  display: grid;
  grid-template-columns: 1fr 1.6fr 1fr;
  gap: 4vw;
  align-items: start;
  border-top: 1px solid var(--line);
  padding-top: 15px;
}
.heading h2 {
  font-size: clamp(43px, 5vw, 72px);
  line-height: 0.97;
  letter-spacing: -0.07em;
  margin: 0;
}
.heading > p:last-child {
  color: var(--muted);
  max-width: 310px;
  margin: 3px 0;
}
.story-layout {
  display: grid;
  grid-template-columns: 245px 1fr;
  gap: 6vw;
  margin-top: 75px;
}
.tabs .mono {
  color: var(--muted);
  margin-bottom: 13px;
}
.tab {
  display: grid;
  grid-template-columns: 34px 1fr;
  gap: 0 10px;
  width: 100%;
  padding: 17px 0;
  border: 0;
  border-top: 1px solid var(--line);
  background: none;
  text-align: left;
  color: var(--muted);
  cursor: pointer;
}
.tab:last-child {
  border-bottom: 1px solid var(--line);
}
.tab b {
  font:
    11px "DM Mono",
    monospace;
  grid-row: span 2;
}
.tab strong {
  font-size: 14px;
  color: var(--ink);
}
.tab small {
  font-size: 11px;
}
.tab.active strong,
.tab:hover strong {
  color: var(--orange);
}
.feature {
  background: var(--plum);
  color: var(--cream);
  padding: 30px;
}
.feature-meta {
  display: flex;
  justify-content: space-between;
  color: #bdaeb8;
}
.feature-meta b {
  color: var(--yellow);
}
.quote-card {
  background: var(--yellow);
  color: var(--plum);
  padding: 33px 35px 28px;
  min-height: 275px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}
.quote-card .quote {
  font-size: 50px;
}
.quote-card p {
  font:
    italic 600 clamp(25px, 3.4vw, 43px)/1.08 "Playfair Display",
    serif;
  letter-spacing: -0.04em;
  margin: 0 0 28px;
  max-width: 800px;
}
.attribution {
  display: flex;
  align-items: center;
  gap: 14px;
  border-top: 1px solid rgba(48, 32, 46, 0.35);
  padding-top: 14px;
}
.attribution img {
  width: 112px;
  max-height: 33px;
  object-fit: contain;
  object-position: left center;
}
.attribution span {
  border-left: 1px solid rgba(48, 32, 46, 0.35);
  padding-left: 14px;
}
.attribution strong,
.attribution small {
  display: block;
}
.attribution strong {
  font-size: 13px;
}
.attribution small {
  font:
    11px "DM Mono",
    monospace;
}
.video-launch {
  margin-top: 21px;
  border: 0;
  padding: 0;
  width: 100%;
  height: 220px;
  position: relative;
  overflow: hidden;
  background: #171317;
  cursor: pointer;
  color: var(--cream);
  text-align: left;
}
.video-launch video {
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: 0.42;
  pointer-events: none;
}
.video-launch > b {
  position: absolute;
  left: 50%;
  top: 50%;
  transform: translate(-50%, -50%);
  width: 62px;
  height: 62px;
  border-radius: 50%;
  background: var(--orange);
  display: grid;
  place-items: center;
  color: var(--plum);
  padding-left: 3px;
}
.video-launch span {
  position: absolute;
  bottom: 17px;
  left: 20px;
  font:
    11px "DM Mono",
    monospace;
  text-transform: uppercase;
}
.problem {
  background: var(--cream);
}
.before-after {
  display: grid;
  grid-template-columns: 1fr 70px 1fr;
  align-items: center;
  margin-top: 75px;
}
.before-after article {
  padding: 33px;
  min-height: 250px;
  border: 1px solid var(--line);
  background: #e8e0d5;
}
.before-after article.after {
  background: var(--plum);
  color: var(--cream);
  border-color: var(--plum);
}
.orange {
  color: var(--orange);
}
.after-label {
  color: var(--yellow);
}
.before-after h3 {
  font:
    italic 600 31px/1.05 "Playfair Display",
    serif;
  letter-spacing: -0.05em;
  max-width: 310px;
  margin: 55px 0 15px;
}
.before-after p {
  max-width: 370px;
  color: var(--muted);
  font-size: 14px;
}
.after p {
  color: #d5c9d3;
}
.arrow {
  text-align: center;
  font-size: 36px;
  color: var(--orange);
}
.quotes {
  background: var(--plum);
  color: var(--cream);
  padding: 80px 9vw;
}
.quote-head {
  display: flex;
  justify-content: space-between;
  border-top: 1px solid rgba(244, 240, 232, 0.3);
  padding-top: 14px;
  color: #c9b9c2;
}
.quote-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  margin-top: 44px;
}
.quote-grid article {
  padding: 0 28px 0 0;
  margin-right: 28px;
  border-right: 1px solid rgba(244, 240, 232, 0.3);
}
.quote-grid article:last-child {
  border: 0;
}
.quote-grid article > b,
.steps article > b {
  color: var(--yellow);
  font:
    11px "DM Mono",
    monospace;
}
.quote-grid p {
  font:
    italic 500 23px/1.18 "Playfair Display",
    serif;
  letter-spacing: -0.03em;
  min-height: 118px;
}
.quote-grid small {
  color: #c9b9c2;
  font:
    10px "DM Mono",
    monospace;
}
.marquee {
  background: var(--orange);
  color: var(--plum);
  overflow: hidden;
  white-space: nowrap;
}
.marquee div {
  width: max-content;
  padding: 16px 0;
  font:
    600 12px "DM Mono",
    monospace;
  animation: scroll 32s linear infinite;
}
@keyframes scroll {
  to {
    transform: translateX(-25%);
  }
}
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: 75px;
  border-top: 1px solid var(--line);
}
.steps article {
  padding: 22px 28px 0 0;
  border-right: 1px solid var(--line);
  margin-right: 28px;
}
.steps article:last-child {
  border: 0;
}
.steps h3 {
  font-size: 23px;
  letter-spacing: -0.05em;
  margin: 42px 0 8px;
}
.steps p,
.cta > div > p:last-child {
  color: var(--muted);
  max-width: 300px;
}
.cta {
  background: var(--plum);
  color: var(--cream);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 9vw;
}
.cta h2 {
  font-size: clamp(45px, 6vw, 78px);
  line-height: 0.94;
  letter-spacing: -0.07em;
  margin: 28px 0;
}
.cta form {
  background: var(--cream);
  color: var(--ink);
  padding: 30px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.cta label {
  font-size: 12px;
  font-weight: 700;
  margin-top: 4px;
}
.cta input,
.cta textarea {
  width: 100%;
  background: var(--cream);
  border: 0;
  border-bottom: 1px solid var(--line);
  padding: 11px 0;
  resize: vertical;
  outline: none;
}
.cta input:focus,
.cta textarea:focus {
  border-color: var(--orange);
}
#status {
  min-height: 21px;
  font-size: 13px;
  font-weight: 600;
}
.success {
  color: #277142;
}
.error {
  color: #b02e28;
}
footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 30px 5vw;
  background: var(--ink);
  color: #d4cbd6;
  font-size: 11px;
}
footer .logo {
  color: var(--cream);
}
dialog {
  border: 0;
  background: var(--paper);
  color: var(--ink);
  width: min(720px, 92vw);
  padding: 30px;
  box-shadow: 0 20px 80px rgba(0, 0, 0, 0.4);
}
dialog::backdrop {
  background: rgba(25, 17, 25, 0.78);
}
dialog h2 {
  font-size: 42px;
  line-height: 1;
  margin: 12px 0;
}
.modal-quote {
  font:
    italic 500 22px/1.2 "Playfair Display",
    serif;
  max-width: 570px;
}
dialog > button {
  position: absolute;
  right: 17px;
  top: 12px;
  border: 0;
  background: none;
  font-size: 32px;
  cursor: pointer;
}
dialog video {
  width: 100%;
  max-height: 58vh;
  background: #111;
  margin-top: 10px;
}
@media (max-width: 800px) {
  header {
    padding: 15px 6vw;
    height: auto;
  }
  nav {
    gap: 10px;
    font-size: 11px;
    white-space: nowrap;
    overflow-x: auto;
  }
  nav a:not(.nav-cta) {
    display: block;
  }
  .nav-cta {
    padding-left: 14px;
  }
  .hero,
  .cta {
    grid-template-columns: 1fr;
    gap: 55px;
  }
  .hero {
    padding: 75px 6vw;
  }
  .hero-art {
    min-height: 350px;
  }
  .section,
  .cta {
    padding: 80px 6vw;
  }
  .logos {
    grid-template-columns: repeat(2, 1fr);
  }
  .heading {
    grid-template-columns: 1fr;
    gap: 18px;
  }
  .heading > p:last-child {
    max-width: 450px;
  }
  .story-layout {
    grid-template-columns: 1fr;
    margin-top: 50px;
  }
  .tabs {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
  }
  .tabs .mono {
    grid-column: 1/-1;
  }
  .before-after {
    grid-template-columns: 1fr;
    gap: 18px;
    margin-top: 50px;
  }
  .arrow {
    transform: rotate(90deg);
  }
  .quote-grid {
    grid-template-columns: repeat(2, 1fr);
    gap: 35px 0;
  }
  .quote-grid article:nth-child(2) {
    border: 0;
  }
  .quote-grid article:nth-child(3) {
    margin-top: 35px;
  }
  .steps {
    grid-template-columns: 1fr;
  }
  .steps article {
    border-right: 0;
    border-bottom: 1px solid var(--line);
    padding-bottom: 25px;
    margin: 0;
  }
  .steps article:last-child {
    border: 0;
  }
  footer {
    flex-direction: column;
    align-items: flex-start;
    gap: 18px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}
@media (max-width: 480px) {
  .hero h1 {
    font-size: 51px;
  }
  .hero-card {
    left: 6%;
    right: 3%;
    padding: 26px 24px;
  }
  .hero-card blockquote {
    font-size: 27px;
  }
  .scribble {
    right: -8px;
  }
  .quote-card {
    padding: 25px 22px;
  }
  .quote-card p {
    font-size: 28px;
  }
  .quote-grid {
    grid-template-columns: 1fr;
  }
  .quote-grid article {
    border-right: 0;
    border-bottom: 1px solid rgba(244, 240, 232, 0.3);
    padding: 0 0 25px;
    margin: 0;
  }
  .quote-grid article:nth-child(2),
  .quote-grid article:nth-child(3) {
    margin-top: 25px;
  }
  .quote-grid p {
    min-height: 0;
  }
  .tabs {
    grid-template-columns: 1fr;
  }
  .logos {
    gap: 10px;
  }
  .logo-button {
    height: 78px;
    padding: 10px;
  }
}
.lead-success {
  background: var(--cream);
  color: var(--plum);
  padding: 30px;
  display: flex;
  align-items: center;
  min-height: 100%;
  font:
    italic 600 clamp(28px, 4vw, 46px)/1.05 "Playfair Display",
    serif;
  letter-spacing: -0.04em;
}
.navbar {
  height: 78px;
}
.navbar .brand {
  font-weight: 700;
  letter-spacing: -0.04em;
}
.legal-page {
  max-width: 860px;
  margin: 0 auto;
  padding: 90px 6vw 110px;
  min-height: calc(100vh - 156px);
}
.legal-page h1 {
  font-size: clamp(44px, 6vw, 76px);
  line-height: 1;
  letter-spacing: -0.07em;
  margin: 0 0 12px;
}
.legal-page > p:first-of-type {
  color: var(--muted);
  font: 11px var(--mono);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.legal-page section {
  border-top: 1px solid var(--line);
  margin-top: 42px;
  padding-top: 18px;
}
.legal-page h2 {
  font-size: 24px;
  letter-spacing: -0.04em;
}
.legal-page p {
  max-width: 650px;
}
.navbar nav a {
  color: var(--muted);
}
.offer-diagram {
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr auto 1fr;
  align-items: stretch;
  gap: 14px;
  margin-top: 72px;
}
.offer-node {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 30px;
  min-height: 150px;
  padding: 18px;
  background: var(--plum);
  color: var(--cream);
}
.offer-node .mono {
  color: var(--yellow);
}
.offer-node strong {
  font: italic 500 20px/1.08 var(--serif);
  letter-spacing: -0.03em;
}
.input-node {
  background: #e8e0d5;
  color: var(--ink);
}
.input-node .mono {
  color: var(--orange);
}
.output-node {
  background: var(--orange);
  color: var(--plum);
}
.output-node .mono {
  color: var(--plum);
}
.offer-arrow {
  align-self: center;
  color: var(--orange);
  font-size: 28px;
}
.offer-caption {
  margin: 18px 0 0;
  color: var(--muted);
  font-size: 13px;
  max-width: 520px;
}
.case-study-top {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(340px, 0.9fr);
  gap: 8vw;
  align-items: center;
}
.case-study-top .case-study-intro {
  max-width: none;
}
.system-diagram {
  border: 1px solid var(--line);
  padding: 22px 24px;
  background: #fff3e3;
}
.system-diagram-head {
  display: flex;
  justify-content: space-between;
  border-bottom: 1px solid var(--line);
  padding-bottom: 13px;
  color: var(--muted);
}
.system-step {
  display: grid;
  grid-template-columns: 30px 1fr;
  gap: 0 10px;
  align-items: baseline;
  padding: 16px 0;
  border-bottom: 1px solid var(--line);
}
.system-step:last-child {
  border-bottom: 0;
  padding-bottom: 2px;
}
.system-step b {
  grid-row: span 2;
  color: var(--orange);
  font: 11px var(--mono);
}
.system-step strong {
  font: 600 18px/1.1 var(--sans);
  letter-spacing: -0.03em;
}
.system-step span {
  color: var(--muted);
  font-size: 12px;
}
.system-step:nth-child(4) strong {
  color: var(--orange);
}
@media (max-width: 800px) {
  .offer-diagram {
    grid-template-columns: 1fr;
    gap: 8px;
    margin-top: 48px;
  }
  .offer-node {
    min-height: 120px;
  }
  .offer-arrow {
    justify-self: center;
    transform: rotate(90deg);
    line-height: 1;
  }
  .offer-caption {
    margin-top: 20px;
  }
  .case-study-top {
    grid-template-columns: 1fr;
    gap: 48px;
  }
  .system-diagram {
    max-width: 560px;
  }
}